Internal Marketing in motivation and productivity of employees

There is no point retaining talent if he is not willing to give the best of their knowledge and skills to benefit the company. Therefore, companies must address internal marketing policies as well as motivating employees, to share in the results of the company and involved so that they feel comfortable in their work.

One consequence of the modern world for years targeted by social researchers and we are already experiencing the most, is an environment of tough competition where companies demonstrate the impossibility of engaging with workers. Complexity, flexibility and uncertainty rule.